SUNSITA, a Neo-Fashion Lifestyle Brand, was founded by Sunsita; together with Natchanun Cheewathanpathorn in 2014. The brand reflects a sophisticated lifestyle inspiring by art, music, people, places and belief (-ism). With the concept of yin-yang: it defines the two opposite principles in nature which is duality forming and balancing, SUNSITA represents the balance of different styles combination. For example, Neo-Classy, one of the brand’s core styles, is the mixture of Retro (old) and Modern (new) style.
Brand Concept: At the present time, our urban life is always in a hurry. People who live in urban not only need to work hard in the day, but also socialize with others at night like going clubbing or partying after work. SUNSITA’s brand concept “Work hard, Play hard” displays the urban lifestyle nowadays by creatively designing the variety of day & night looks and all day all night looks.
The tailoring, the main sewing method using by SUNSITA, offers the fine lining , unique pressing technique, and outstanding structure. SUNSITA selects both tender and solid material to present the two opposite sides feelings. The collection focuses on active, minimal, and modern styles. There are suit, dress, shirt, trousers, skirt, jumpsuit and accessories in each collection. SUNSITA women should be functional with the elegant, confident and stylish look; still she keeps the allure of femininity, just like the ideal of modern independent women.
Core Styles: “Neo” refers to something new or revival. To apply the term of Neo with yin-yang concept results in the SUNSITA core styles, which are essential for every single designed creation.
Neo-Classy is the mixture of Retro (old) and Modern (new) style. It is a revival of classic style inspiring by movie, people, art and music etc. Somehow Neo-classy is more trendy and up to date.
Neo-Aggressive is combined with Aggressive and Conservative. The finest style combination reflects the urban life of women who have emotional complexity. Modern working women are now more aggressive with work responsibility, yet are conservative with some traditional manner.
Neo-Exotic is the combination of Western and Eastern, the East meets West style. The temptation of Eastern style applied with the contemporary and functional style of Western. This reflects a world with no boundaries of fashion.